Learning about Facebook Data Collecting
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Post Reach and Post Engagement
The biggest difference between post reach and post engagement on Facebook are that engagement measures interactions with your posts such as comments, like, and shares and reach measures how many people have actually seen your post. Post engagement can and does lead to a greater number of people seeing your post (higher reach) but higher reach doesn't necessarily mean that you will gain a higher engagement. On Facebook there are a number of reach tools and options you can utilize to monitor and increase reach in various ways.
Engagement can be defined in stricter terms as "every action being taken on one of your posts or replies in your advertising, groups, or pages (askanydifference)." This means that a company should aim for a higher and better engagement level rather than aiming strictly for "likes." Engagement is more difficult to increase, can possibly lead to more reach but not necessarily, and can be improved through engaging with posts and networking to name a couple. The three types of engagement are: active engagement (number of likes, comments, and shares), passive engagement (number of post clicks, link clicks, video views, and image clicks), and total engagement (active engagement plus passive engagement).
In stricter terms post/page reach measures how many people see your posts on their feed, it is easier to increase, it leads to higher engagement, and it can be improved by advertisements to everyone and promotions, to name a couple. "Calculating average page reach can be done by dividing the average number of users reached per post by the number of total page likes (rankme)."
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