Week1: Blogs I Commented On

Michael Garcia

Nicole Lozano

Susy Morales

Davina Saguing

Week 1 B: Social Media Use Today

I have some very strong thoughts and beliefs about social media usage. Overall I see social media as a tool to both stimulate the limbic system and connect all individuals that use it in a spectacular way in that we are all nodes on the network - like leaves on a giant tree. I will expand on what I mean by a tool that stimulates the limbic system. The limbic system is the system of nerves and networks in the brain making up the area near the edge of the cortex concerned with instinct and mood - the limbic system controls the basic emotions such as fear, pleasure, and anger as well as the primal drives such as hunger, sex, dominance, care of offspring. I believe that in one way or another all social media platforms are a tool to stimulate the emotions and primal drives and that all posts, videos, likes, comments, retweets, are different sides of the same coin trying to generate as much limbic resonance as possible. The more limbic resonance there is - the more a person is entertained or drawn in, and the more a person or group or company will gain traffic as a result. 

Some applications and websites generate more limbic resonance than others, such as TikTok and Instagram. On Instagram for example one could say that the emotions of pleasure, anger, fear (and the others) as well as primal drives such as hunger, sexual stimulation, and dominance are wrung dry to maximum effect with users ability to pick and choose the very very best pictures of themselves, clips of their lives, and more than that - they are able to edit those pictures and videos to make them look as good as possible. Certain users and posts elicit different responses, some of them show the very best food and people eating that food eliciting hunger, some show "sexy and raunchy" images and videos - eliciting pleasure, sexual drive (and sometimes anger), some post images and pictures that directly or indirectly elicit fear and anger. The individuals consuming all of this content post comments, emojis, like images and videos, retweet them, etc which in turn leads to stimulation of the creators' limbic systems, feeding off the comment section and likes as if they were a fresh stream concentrated liquid love straight from the source, without all of the time and effort it would take to get the same compliments and comments and "likes" in real life. The drive of dominance becomes a huge factor in competition here.  With Instagram, individuals are essentially their own PR agents and they always go towards "Glamorous" and when somebody does say "#No Filter" many people now think "Wow, you're so brave." 

 With this in mind, it is very easy to see how many people can become extremely addicted to these social media applications where they can constantly get love and adulation from strangers, comments, and have the ability to project a distorted version of what they really are. A huge issue with social media is that, by design, on Instagram particularly, people look like they have a much better life than they really do, people posts pictures of when they are happy, modifying them to be better looking, even if they are not modifying the pictures they are at very least selecting the pictures for best lighting and angle. People look much better and seem much happier and this leads to individuals looking at all of these "happy beautiful people" and think to themselves "I'm not that happy and I'm not that good looking so I must suck" even though many of the people on Instagram and other social media applications are very sad. In general, individuals think of themselves in relation and relative to others - we are constantly re-baselining our expectations and if individuals are not careful, they can become very damaged. 

Most platforms are for both business and personal use although some are more for personal and some more for business use. Twitter is great for business use as it can be a way for businesses to give constant updates and advertisements on their products and services as well as allow individuals to keep track of their favorite businesses. Instagram is more for personal use although many marketers use the network to promote their business. Facebook is a very popular platform for marketers worldwide and was the most commonly used platform in 2021 for marketers. I am only using Facebook and LinkedIn personally, and only one or two times a month at that. Although, I plan on using Instagram, LinkedIn, Twitter, Facebook, and more for my business when I do start it. In fact I have pages set up for my business already, although they are inactive until I get the business running. 

Week 1A: My Blog Theme

 The theme of my blog is quotes and stories. I have always been fascinated with and bewitched by lines of words spoken or written in such a way as to enrapture a person and wring them of emotion, that motivate and captivate the mind, body, and soul. Through my life there have been poems, quotes, and stories that followed me as I went through trials and tribulations and progressed through my life. Many quotes I remember have served as reminders of checkpoints of sorts marking important events throughout my life. Since recalling stories and quotes I associate with them inspires me and causes blooms of emotion, I decided to create a blog where I will pick a quote of importance to me and write along with it, a story at a point in my life. I don't well believe that my words can possibly be chosen and organized in a fashion to elicit emotions at the same level of those authors whos quotes I have chosen, but if I can cause perhaps a tiny curl of the edge of the mouth or a chuckle I will be more than happy. 

The visual theme of my blog is like that of a library which relates to the content I intend to publish in my blog which are stories about me and quotes from great individuals, quotes I hope you and anybody reading will enjoy and gain something from. The image I chose is a stylistic and beautiful image of a classy, rustic, beautiful library filled with books along with a spiral staircase. I wish I could shuffle through the books of such a library, searching for a story, or quote, or something of importance that was written by somebody in an attempt to gift to others something from them. I imagine doing this with hot coffee and low coffee shop jazz in the background. 

This is one of my stories. 

I was in elementary school when a teacher of mine, the name and face of whom long forgotten, blended together with those of countless others presented to the class a poem: 

Harlem

BY LANGSTON HUGHES

What happens to a dream deferred?

      Does it dry up

      like a raisin in the sun?

      Or fester like a sore—

      And then run?

      Does it stink like rotten meat?

      Or crust and sugar over—

      like a syrupy sweet?

      Maybe it just sags

      like a heavy load.

      Or does it explode?

This poem stuck to me, and over the years I would recall it from time to time, thinking to myself  something along the lines of "I pity those poor fools who as children decided on, or most likely had pushed upon them, a dream which over the years lost it's color, as they lost theirs - and who eventually gave up on the wonderful dream they promised to themselves over and over they would achieve." 

When my dream of becoming a doctor started to dry up, I thought to myself -

"But surely it won't be me..."

My dream finally dwindled to a small ember, gasping for oxygen that I denied it and confusingly rather than watching it diminish and become reduced to ash, I stomped out its ember and dashed the remains -

"What was I thinking? 

How could I have convinced myself that their dreams were mine 

That a distinct lack of joy and gratification in what I was doing was fine..."

I cursed the idea of a dream deferred -

"How absurd..."

I was at CSUSM studying biochemistry, during the previous couple years I experienced a significant decline in my motivation and progress. I was riddled with health issues. Chronic intolerable nerve pain down my leg from a skateboard accident years before, depression, anxiety, and more. I experienced a variety of personal, familial, mental, and health issues that led me to where I was - 

A lab classroom on the second floor, I was walking up to the teacher, my goggles fogged over and sweat droplets falling down my back - like rain on a window in a storm. I had just lost, or thrown away, or destroyed a protein sample that took 6 hours for the aids to prepare. The teacher admonished me and gave me the last sample in existence. Walking back to my desk I began to sweat more, a pit in my stomach formed and I thought "I am screwed" - I did not read the lab guide, let alone prepare directions, let alone understand what the hell I was doing.

My hip was orchestrating a symphony of agony, nerve pain that felt like a hot nail hammered into my hip joint with pain cascading down my leg all the way to my ankle. On top of that, I had a deeply embedded aversion to lab rooms, but I had convinced myself that I loved them - that I loved doing all of "this." Thinking "How can I not completely enjoy everything leading up to and included in actualizing my drea..." It seemed as if I had blinked twice and it was gone - the second sample the teacher had given me, "Ah ****"

I felt the eyes of the whole class on me as I told the teacher "I'm sorry, I can't find it, what should I do..." I felt embarrassment and intense discomfort rise and bloom into something substantially more traumatic  "Perhaps you don't belong here. Perhaps you should drop the course. Perhaps this isn't for you." I agreed wholeheartedly. With my heart in my stomach, I attempted to drown my thoughts in static nothingness as I quickly put away the few random lab items I had taken out previously in my impossible attempt to complete the lab.

I grabbed my backpack and left the classroom with my lab coat and goggles still on. I sat, stunned and soaked in swear in my car for lightyears and eternities. As I came to like a soldier out of shellshock, with tears in my eyes I forced a deep breath... and began letting go. Of all the grandiose images in my head I crafted of me - of myself walking down cold hallways with a nameplate saying "Dr. Clark" of thankful patients saying goodbye to me, of fat bank accounts, of success...of all the feelings and attachments and dreams...

Of all the feelings, and attachments, and dreams... that had been drowning and shackling me. I drove home weighing...probably ten pounds less...and cried tears of immense relief. I woke up a few weeks, maybe a few months later -after a period of intense recovery - and stumbled over to my table to scribble down an idea that sprouted in my mind and simultaneously in my heart sprouted an intense burning desire. 

“Want the change. Be inspired by the flame

where everything shines as it disappears.

The artist, when sketching, loves nothing so much

as the curve of the body as it turns away.

What locks itself in sameness has congealed.

Is it safer to be gray and numb?

What turns hard becomes rigid

and is easily shattered.

Pour yourself like a fountain.

Flow into the knowledge that what you are seeking

finishes often at the start, and, with ending, begins.

Every happiness is the child of a separation

it did not think it could survive. And Daphne, becoming a laurel,

dares you to become the wind.

- Sonnets To Orpheus, Part Two, XII”

― Rainer Maria Rilke, Sonnets to Orpheus

What happened was after a few grueling semesters ridden with the aforementioned issues combined with an overall distinct lack of joy and gratification in what I was doing, I took a step back to re-evaluate what I was doing and received letters from doctors and from my psychiatrist recommending and granting me a medical withdrawal from school.

I took some time to rest and recuperate and find solutions to the problems plaguing me. I began a period of intensive recovery in which I found solutions to my mental health problems and a few of my physical health problems with the help of doctors and by developing an unwavering resolve and unbending strength of will to find solutions to my problems and come out a much better person.

 This led to a period of comprehensive self-examination, rumination, "soul-searching," in which I developed a clear vison of the identity of the person I wished to become and uncovered deeply seated strengths, passions, and desires which led to the pursuit of my definite purpose in life. 

 I immediately began taking steps towards this identity and definite purpose. 

Although my trajectory changed, my deepest seated passions and purpose remain the same. I envision doing this through starting my own company and developing a mobile application. I am now taking courses assisting me towards that goal; business courses towards an AA in entrepreneurship/business and computer science courses towards a certificate in mobile application development. I aim to soon start my company and begin working towards my ultimate goal.

Self-mastery and self-realization are the seeds which bear the fruit for the betterment of mankind and the world. 

Each of us owes it to ourselves and has the ability to become the greatest versions of ourselves. 

Every and every individual has an indisputable obligation to become the greatest possible version of themselves, and along with the proper systems in place they may overcome any obstacle preventing self-mastery and self-realization.

By planting and nurturing the seeds of self-discipline, self-improvement, self-realization and self-mastery we each may play a part in growing an enrapturing garden and nurturing the fruits of a captivating and beautiful world.

If— 

BY RUDYARD KIPLING

(‘Brother Square-Toes’—Rewards and Fairies)

If you can keep your head when all about you   

    Are losing theirs and blaming it on you,   

If you can trust yourself when all men doubt you,

    But make allowance for their doubting too;   

If you can wait and not be tired by waiting,

    Or being lied about, don’t deal in lies,

Or being hated, don’t give way to hating,

    And yet don’t look too good, nor talk too wise:

If you can dream—and not make dreams your master;   

    If you can think—and not make thoughts your aim;   

If you can meet with Triumph and Disaster

    And treat those two impostors just the same;   

If you can bear to hear the truth you’ve spoken

    Twisted by knaves to make a trap for fools,

Or watch the things you gave your life to, broken,

    And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings

    And risk it on one turn of pitch-and-toss,

And lose, and start again at your beginnings

    And never breathe a word about your loss;

If you can force your heart and nerve and sinew

    To serve your turn long after they are gone,   

And so hold on when there is nothing in you

    Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,   

    Or walk with Kings—nor lose the common touch,

If neither foes nor loving friends can hurt you,

    If all men count with you, but none too much;

If you can fill the unforgiving minute

    With sixty seconds’ worth of distance run,   

Yours is the Earth and everything that’s in it,   

    And—which is more—you’ll be a Man, my son!

Week 4 Part B: Defining YOUR Target Market

 

Defining YOUR Target Market 

Market Strategy and Advertising

AWS will employ a multi-segment and multiple approach strategy targeting one market at first and then targeting a broader market once we have grown to the appropriate level. AWS will have its own health and wellness website which acts as the foundation of the company where we can tell potential and existing clients about our unique products and services and guide them to achieve their best self and definite purpose.

 A website alone is not enough, so we will utilize search engine optimization by creating high quality and compelling content based on searcher intent and necessity. Identify and remove technical indexation obstructions to ensure search visibility. Enhance site aesthetics, how it looks, enhance site usability specifically on mobile devices to encourage content engagement and conversion. And distribute revolutionary, unique, research-backed, expert-supported content that will drive social shares and backlinks that are critical for ranking. All of these factors will also be integrated into the application itself to provide informative content focused on our target audience's needs and wants. 

The marketing strategy will be customer-centered, incorporating the thoughts, feelings, emotions customers may have. Not only this, but understanding and addressing how customers evolve through each phase to improve conversion and retention rates. This will enhance overall customer experience and increase sales. Employing a marketing strategy that assumes the customers point of view and perspective and identifies the most important avenues that would cause customers to behave a certain way or to take a specific action. 

Another important aspect that we will incorporate into our strategy will be improving information gaps between departments, including representatives from every department in meetings and updates while a customer journey map is created. Sharing information about customer experiences can eliminate times where customers get frustrated for example. Bringing all the departments together will ensure that everybody identifies flaws in the system. 

Social Media

Social Media will also be another huge aspect of market strategy. Market research will show on

which platforms to find our target audience and what kind of information they like to consume.

Multichannel Advertising will be another part of our marketing strategy utilized to keep our

customers engaged by controlling as many touch points as possible. Through this we will

consider which social media platforms our ideal customers frequently visit using targeted ads,

using third-party influencers to drive customers to our site and app, using videos and podcasts

wherever applicable, keeping the target market informed with daily news and updates about the

company such as awards and achievements and new updates. One important aspect of this is

the visual and aesthetic part of the company and app, our brand logo will be extremely catchy

and chosen from a large selection based on surveys on which design is most appealing.

Additionally, high quality images, quote images, memes, infographics will be utilized.

Most of all the marketing strategy is customer-centered, incorporating the thoughts, feelings,

emotions customers may have. Not only this, but understanding and addressing how customers

evolve through each phase to improve conversion and retention rates. This will enhance overall

customer experience and increase sales. Employing a marketing strategy that assumes the

customers point of view and perspective and identifies the most important avenues that would

cause customers to behave a certain way or to take a specific action.

Social Media Marketing Campaigns

Multichannel Social Media Advertising will be another part of our marketing strategy utilized to keep our customers engaged by controlling as many touch points as possible. Automation will be utilized where applicable and taken advantage of to make it easier and more profitable, existing software will be utilized to automate some processes such as streamlining operations by integrating them with customer relationship management systems. There are many such automation marketing techniques such as Google Ads, Facebook Marketing, and more.  Through this we will consider which social media platforms our ideal customers frequently visit using targeted ads, using third-party influencers to drive customers to our site and app, using videos and podcasts wherever applicable, keeping the target market informed with daily news and updates about the company such as awards and achievements and new updates. One important aspect of this is the visual and aesthetic part of the company and app, our brand logo will be extremely catchy and chosen from a large selection based on surveys on which design is most appealin

Customers

The target audience for AAWS is individuals who do not have much experience in exercising, creating workout plans, or knowing what to do to become physically healthy. Other target audiences are those who do not have experience or knowledge in how to eat healthy, prepare healthy foods, create a healthy diet or lifestyle. Individuals who are having trouble motivating themselves in any way, especially those who want to be “mentally healthy” and increase their overall mental health and quality of life. Individuals who are struggling in motivation relating to education or schooling and desire an efficient, logical, systematic way to prevent burnout and increase performance. Those who desire to have proficiency in obtaining relationships, such as being able to attract the company of the desired sex, talk confidently to the desired sex, and obtain what they want in their relationship goals. Target audience is

anybody desiring an efficient, practical, logical, systematic approach and coaching in any of their deficiencies in life, anybody who desires happiness and desires to reach their definite purpose.

The customers that we will initially target are those between the ages of 18 and 29, individuals who desire success and to create a better version of themselves. Many individuals in this age bracket are in school and desire a way to motivate themselves, to cultivate self-discipline,

self-confidence, and self-mastery. The income of the individuals I seek need not be too high since pricing will be affordable and offered in either yearly, monthly, or lifetime packages.

Customers will mainly be individuals who have dreams, hopes, and wishes but don’t have a “how.” They will be those who do not have a definite chief aim in life, who don’t have specific goals and clear plans on how to achieve those goals. They are the 99% of individuals who do not have a clear definite purpose nor definite chief aim nor clear goals and traits that allow them to work towards them. They will be the countless people who don’t know where to start and thus consistently put off mental, physical, and spiritual fitness in addition to interpersonal relationships and education. Those who desire to acquire the self-discipline and self-confidence and any other traits and skills that will allow them to reach their dreams.

According to a study held in the United States in November 2019, adults aged 55 years old or above and respondents earning less than 40 thousand U.S. dollars per year were the least likely to be health app users, with just 12 and 15 percent currently using a health app respectively.

Meanwhile, 25 percent of adults aged between 18 and 34 years old said that they used a health app, along with 16 percent who said that they had done so in the past. Overall though, the most likely group to either be currently using an app to monitor their health or to have done so in the past were those on a high income. April was focused on mindfulness and meditation more than active workouts. Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Another popular mindfulness app came in second place—Headspace grossed $5.5 million. MyFitnessPal, used for tracking your diet and exercise, ranked third. In May, meditation remained a primary focus. Calm grossed $7.7 million and kept its top spot as the highest-grossing health and fitness app, while MyFitnessPal ranked second with more than

$6.5 million in gross revenue. Strava, an app with built-in GPS that tracks your workouts, came in third place.

In part due to the statistics, part of our target market will be the ages of 18-45, our genders will be men, women and all parties of the LGBT, we want to support everyone and make our product to be comfortable and safe for our consumers.

Personas 

Amanda is a 25 year old hispanic female college student who lives in southern California, she is taking time off of school because her grades have been suffering and she feels that she is going in the wrong direction in her life and desires a massive change in her  lifestyle since she feels that she has become lazy and considers herself overweight and that she fails in everything that she attempts. She is interested in a program or system that will guide her and give her the tools to create for herself the life that she dreams of having.

Bryan is a 22 year old white male who graduated from high school but has not yet entered college nor begun any program to progress in his life. He has been single for his whole life and is currently working odd jobs with his dad doing construction. Bryan has an honest and shy personality and can learn extraordinarily well but lately he has been feeling down since he is not in education, training, or work and is unfit and is seeing that many of his friends, family, and other individuals are “making it in life,” he desires to become a better person and he knows that he has the ability to do so, but he doesn’t know where to start.

Richard is a 30 year old hispanic male who has just divorced his wife of four years, he lives in southern california and has a stable job as a Walmart employee. In his early years Richard dreamed of becoming a doctor and had started school at a community college but when it came time to get his bachelors, family, health, and personal problems led him to taking a break from college which eventually led to him dropping out altogether. Richard is a funny, helpful, keen and very careful, hard-working and great friend but his recurring regrets from deferred dreams gradually led him into a deep depression which caused and was made worse by his separation from his wife. Richard recently discovered a motivational book and read it from page to page without a hiccup, since then he has begun buying more self-help books and has developed a profound desire to become his greatest self but he is smothered with different “self-help” coaches and online websites that “promise to make you a happy millionaire” but he knows that many of these websites are insincere and would be a waste of time and money, he is now looking for a sincere, comprehensive, and “one-stop-shop” health and wellness program to turn his life around, create the best version of himself, and find his definite purpose.