Week 2 Part B - Business Research

  5 Health and Wellness Mobile Application Businesses

1. Fabulous

2. https://www.thefabulous.co/landing/welcome-3

3. Fabulous is a mobile application business with 73 thousand Twitter followers and 10+ million downloads on google play store. They are an international company based in Paris, France. 

4. The social media that they are visibly using are Instagram, Twitter, and Facebook. Only their Instagram link is on their website, I had to search for the rest. They post between 4-5 days in a row with a 3-5 day period between each 4-5 day spree on Instagram, with the last post being 5 days ago. They post 2-3 times a month on twitter with the last post being August 24. They rarely post on Facebook with the last post being on April 17. 

On Instagram fabulous utilizes colorful posts with different fonts, stylistic images, and useful information. Each of their posts included in their 4-5 day in a row sprees are related. For example, the last grouping of posts included breakfast option examples, probiotic rich foods that benefit your belly, quick breakfasts, food swaps for a balanced diet, nutritious yet simple lunch recipes, and healthy eating bingo. They get between 800 and 3000 likes on average per post and always include a short comment with their posts. On twitter they include a link to their blog and a short entry related to personal-growth. They get almost no comments, no retweets, and at most a few likes for each of their posts. 

2. Calm

2. https://www.calm.com

3. Calm is one of the largest health and fitness applications on the market, being #10 overall, with over 120 million downloads. They are based in San Francisco.

4. Calm uses Instagram, Facebook, Twitter, and more although I had to search to find their social media pages as I could not find them easily on their main webpage. Calm posts up to a couple times a day, about 5-6 times a week, their last post was 11 hours ago. On Facebook Calm posts every day with their last post being 15 hours ago. On Twitter they post about 3 times a day, every day. On twitter they have 220k followers, 2.9 million on Instagram, 1.4 million on Facebook.

Calm utilizes calming, soothing, beautiful, and motivating imagery with quotes, useful images with tips and tricks, and videos with soothing imagery and beautiful music. They interact very well using social media since many people follow, like, comment, retweet, share, etc and their posts do not seem rushed or lazy. They seem to use all of their social media platforms equally, not leaving one or the other out like Fabulous does. 

3. Todoist

2. Todoist.com/home

3. Todoist is an online organization and task management platform by Doist inc. Todoist has more than 20 million downloads and is the best online task management app and to-do list. They are located in Palo Alto California. 

4. They are using twitter, Facebook, and Instagram which are all listed on the bottom of their homepage. On Instagram they have 23k followers On twitter they have 66k followers, 34 thousand on Facebook. Last post: Instagram August 11, Twitter 8 hours ago, Facebook august 24. 

On Instagram they usually post updates and "what's new?" and do reply to followers who @ them. On twitter they usually post retweets of users who post productivity related posts, this is a very interactive and humble way of interacting with their follower base and definitely causes the users to feel closer to the company. Facebook is used mostly for updates, issues, new features, etc. 

I learned that even a small company can have a high level of interaction and become close with their followers by putting more effort into their posts and showing users that they are paying attention by sharing posts from users who tagged them. Replying to users who @ you is a great way to become closer to your user base and identify yourself as more human than robot in the eyes of your followers. 

4. Sleep Cycle

2. Sleepcycle.com

3. Sleep cycle is a mobile application that focuses on assisting individuals in seeing their sleep patterns and how those correlate with diet and exercise. They are located in Sweden. 10 million + total downloads. 

4. They are using Facebook and twitter although I had to search for these as they were not on their webpage. They post about once a month on Facebook with the last post being on January 25, 30 thousand followers. They also post about once a month on Twitter although it has been many months since their last post, with 3600 followers, last post being march 18, and April 19 2021 before that. 

Their use of social media is very remedial and basic, posting very little even though they joined twitter on October 2009, it seems that they should have many more followers since they do have over 10 million downloads. Their posts are very few and far between with posts mostly being about sales and deals they are having to rake in more downloads and subscriptions, which I feel is extremely rude, lazy, and insulting compared to other companies with a similar amount of downloads. 

5. MyFitnessPal

2. myfitnesspal.com

3. Myfitness pal is a smartphone app and website that tracks diet and exercise. They are located in San Francisco, CA. They are and have the largest online fitness community in the world with over 75 million users.

4. They are using most social medias with Instagram, Facebook, and Twitter among them. 350 thousand Instagram followers with last post being September 2 and mostly most every day with the occasional couple day break. 1.5 million followers on Facebook with last post on September first.  184k Twitter followers with posts every few months, last post was on Jun 9. 

Their use of Social Media is very smart with well spaced, colorful posts with great images of food, short clips of food being prepared and being logged with the application, showing how to use it. They have a great amount of followers and the comments on their posts are longer than usual. They reply to comments even if they are negative, such as one comment saying that "their app sucks because they charged them even after cancelling" and them replying "hi there! please email support@myfitnesspal.com which is extremely professional.

I learned that they most likely create all of these posts in one sitting since they are related, which feels to me like they are not putting in much effort. I would like to see a company which focuses on helping individuals become better versions of themselves post more often and with much more effort, and with each post being unique rather than obviously related to the last postings. This effort shows since each of their posts only gets a few comments. I learned that you can have similar blueprints to social media but if you change up the imagery and messages, they can be simple yet still attract a ton of attention from followers. I feel like as long as a company is active on their social media accounts and posts daily, their followers will keep interacting well and keep following them. It goes to show that even if a company has many downloads, if they rarely post on social media and even then, post short and lazy posts that are only about the most recent sale or "free trial of premium", they will have very few followers, will seem non-human, and the size and growth of their company will reflect their laziness on social media. Social media is extremely important for companies, ESPECIALLY for mobile application based companies and if a company with a mobile application remains extremely lazy on social media their growth will stagnate. It shows that a relatively simple company and application can amass a very substantial following if they post the right content at the right intervals. Posting smart content and replying to followers, retweeting followers posts, and engaging on social media in the way that a user would is a great strategy that will earn respect, followers, downloads, and much more.